Sample screens, and the question each one answers.
A sample of the software we build, grouped by the part of the business each screen serves.
For confidentiality, the screenshots use illustrative data. You can also click
through the Analytics pages yourself, on a demonstration company: Try the Analytics demo →
Commercial analytics
Sales, margin, pricing and promotions, from gross sales down to profit, by customer, brand, product, market and channel. For every company that sells goods.
Executive overview“What changed against last year, and where did the growth and the drag come from?”Illustrative data.
Gross to net“Where does the money go between gross and net, and whose deduction rate moved?”Illustrative data.
Price and discount depth“Which brands raised their prices, and which customers get deep discounts for a thin margin?”Illustrative data.
Portfolio complexity“How many products carry the business, and what is the long tail actually worth?”Illustrative data.
Promoted against base“How much of what we sell is on promotion, customer by customer?”Illustrative data.
Promotion margin“Do promoted sales earn less margin than base sales, and at what discount depth?”Illustrative data.
Revenue actions“Which price moves, promotions, rebates, listings and trade-term changes are live, and who approved them?”Illustrative data.
Monthly trend“Which line between gross sales and gross profit is drifting, and since when?”Illustrative data.
Sales and profit by any dimension“Where did sales and profit grow, by category, brand, customer or market, and where did the margin slip?”Illustrative data.
Pivot table“The cut no standard screen shows: pick the rows, the columns and the measures.”Illustrative data.
The monthly plan: demand, new launches, the plan in money and stock, down to the lines, shifts and days that have to make it.
Consensus demand plan“What are we committing to sell, by product and by market, for the next eighteen months?”Illustrative data.
New products in the demand plan“How much will the new launches add, brand by brand and month by month, before their product codes exist?”Illustrative data.
The plan in money“What will the volume plan earn, month by month, once each customer's discounts and rebates come off?”Illustrative data.
Safety stock“Which products carry more safety stock than our service level needs, and how much stock is above target?”Illustrative data.
Stock target what-if“If we hold five fewer days of stock, how much cash do we free, and which products would fall below their safety stock?”Illustrative data.
Stock cover“How many days will today's stock last, and how much do we need to make each month to keep the cover we want?”Illustrative data.
Working calendar“Can the plants work this plan — which lines, which shifts, which days?”Illustrative data.
Line utilisation“How much of the available line time did we use, and how productively?”Illustrative data.
Stock movements“Does opening stock plus every movement equal closing stock, month by month, and where did the stock go?”Illustrative data.
Targets, a budget built and signed off by the people who own each number, the statements against last year, thirteen weeks of cash, and the ledger checked against the sales data.
Targets“How far is the budget from our targets, figure by figure, and from last year and the long-range plan?”Illustrative data.
Budget build“Which parts of the budget are ready, which assumption moves profit most, and what price rise would reach the profit we want?”Illustrative data.
Personnel budget“What does each position cost, month by month, and does the headcount stay within its cap?”Illustrative data.
Operating expenses“Which cost centres are over plan, over forecast or over last year, and by how much?”Illustrative data.
Sign-off“Who has submitted and approved each part of the budget, and who signs next?”Illustrative data.
Assembled budget“Does the assembled budget reach its targets, and do the balance sheet and cash flow tie before anyone signs?”Illustrative data.
Budget against last year“How does next year's budget compare with this year, line by line, and why did each line move?”Illustrative data.
13-week cash“Where is cash tightest over the next thirteen weeks, and does any week fall below the minimum we must hold?”Illustrative data.
Ledger check“Do the ledger and the sales data agree, account by account, before anyone reviews a number?”Illustrative data.
What each product costs to make, why that cost moved, where the factories' costs landed, and what a new product will cost before it exists. For companies that make what they sell.
Portfolio unit cost“What does each part of the portfolio cost to make, and which cost component is carrying it?”Illustrative data.
Costed recipe“Where in the recipe does the cost sit, and which level would a change actually move?”Illustrative data.
Why one product's cost moved“This product costs more than it did — how much of that was labour, energy and overhead?”Illustrative data.
Unit cost trend“Is unit cost drifting, and is that input prices or a change in what we make?”Illustrative data.
Cost-of-goods bridge“Cost of goods sold moved: how much was volume, how much was mix, how much was purchase prices, and how much was running the factories?”Illustrative data.
Where factory costs landed“Did every euro the cost centres spent reach a product, or are we paying for idle capacity?”Illustrative data.
Unit cost build-up“Component by component, what does each product cost, and what moved against last year?”Illustrative data.
New-product costing“What will a new product cost to make, from its recipe and the line that would make it, before it exists?”Illustrative data.
Brand health, initiatives with an owner and a value, the five-year plan with its statements and valuation, and new products from the first idea to launch.
Brand health“Which brands are losing volume and earning less than their category, and how much of the business is that?”Illustrative data.
Initiative portfolio“What are we spending strategic effort on, who owns each one, and what is it planned to be worth?”Illustrative data.
Commercial plans, rolled up“What will next year's marketing, pricing and launch plans add to sales and margin, brand by brand?”Illustrative data.
Five-year plan“Where does the five-year plan take sales and profit, and how much of it is growth and how much is margin?”Illustrative data.
Five-year statements“Does the five-year plan pay for itself, and how do its statements follow on from the last two years' actuals?”Illustrative data.
Valuation“What is the company worth on this plan, and how much does that depend on the discount rate and long-term growth?”Illustrative data.
Launch pipeline“What is in the launch pipeline, at which stage, and what will each launch add in its first year?”Illustrative data.
Launch ramp“How much volume do the launches add each month over the next three years, and which launch brings it?”Illustrative data.
If one of these screens looks like the answer to a question you're facing, write to us.
Tell us what you need, and we'll show you the first screens on your own data.